Industry Leaders on the Future of Sponsorships

The nature of sports sponsorships is changing before our eyes. The industry is heading toward a more customized sponsorship model, fueled by innovative technology that is driving cross platform engagement with near real-time measurement.

What Augmented Reality Means for Sports Sponsorships

Watch a professional sports highlight clip on Instagram or YouTube these days, and there’s a good chance you’ll see something new: Augmented reality.

Moneyball 3.0: How Visual Data Is Supercharging Sabermetrics In Sports

Before Michael Lewis released his 2003 book, Moneyball: The Art of Winning an Unfair Game, few baseball fans—and even many executives—had ever heard of sabermetrics, the term invented to describe advanced statistical analytics in the sport.