Covid-19 has had a massive impact on the sporting landscape. Worldwide live games, leagues, and tournaments have been brought to a standstill, and television broadcasts have been put on hold. 

6 WAYS TO ACTIVATE BRANDS IN TWITCH STREAMING

Sports may have temporarily shut down, but gaming entertainment has never been more popular. While sports fans have been stuck inside, live streaming sites such as Twitch and YouTube Gaming have seen an average growth of 10% in viewership over the past month. Esports tournaments such as the LCS, ESL Premier League (EPL) and Flashpoint are now running online broadcasts with players competing from their homes. Unprecedented challenges have brought an opportunity for brands to engage creatively in the digital space.

HOW THE CORONAVIRUS IS AFFECTING THE SPORTS WORLD

With the cancellation of professional sports, college sports, and live broadcasts, people are seeking ways to find an outlet of entertainment. This is where Esports has greatly come into play. 

Industry Leaders on the Future of Sponsorships

The nature of sports sponsorships is changing before our eyes. The industry is heading toward a more customized sponsorship model, fueled by innovative technology that is driving cross platform engagement with near real-time measurement.

What Augmented Reality Means for Sports Sponsorships

Watch a professional sports highlight clip on Instagram or YouTube these days, and there’s a good chance you’ll see something new: Augmented reality.

Moneyball 3.0: How Visual Data Is Supercharging Sabermetrics In Sports

Before Michael Lewis released his 2003 book, Moneyball: The Art of Winning an Unfair Game, few baseball fans—and even many executives—had ever heard of sabermetrics, the term invented to describe advanced statistical analytics in the sport.